Vinexpo Hong Kong 2018 to introduce speakers of the China Market Conference

Vinexpo Hong Kong, the leading event for wine and spirits in Asia-Pacific, will open on May 29, 2018 with the China Market Conference, which has become for the industry a barometer of this country’s fast-evolving trends.

The latest Vinexpo/IWSR report underlines China’s leading role to the global wine trade with China set to become the world’s second most valuable market in the next three years. The survey forecasts wine sales are expected to reach US$23 billion by 2021.

The China Market Conference analyses insights and perspectives of this growing market. Experts will discuss the evolution of consumer mentality and interpret the possible consequences on production, imports, distribution, e-commerce and brand protection.

The list of speakers includes this year: Sarah Heller MW, writer and consultant; Christy Iu, Marketing Director (North Asia) of Treasury Wine Estates; Tommy Keeling, Head of Asia-Pacific research at IWSR; Mike Hu, President of FMCG BU, Tmall (Alibaba Group); and Alberto Fernandez, Managing Director of Torres China.

The panel will be moderated by Don St Pierre Jr, CEO of fine wine trader Vinfolio but also founder and former Co-owner of ASC Fine Wines, China.

“The China Market Conference is a real opportunity to stay up-to-date with the fastest-growing market in the world”, commented Guillaume Deglise, CEO of Vinexpo, “with insights on local consumption data and marketing possibilities, it is a must-attend industry briefing at Vinexpo Hong Kong.”

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