R+T projects enters the next stage. The new moving images format was created in September 2021. The concept is quite simple: in R+T projects different people, specialist companies and projects are being brought together from the well-known R+T product categories, e.g. outdoor, sun shading systems, doors/gates or smart homes: from a project owner with specific requirements and a suitable manufacturer, who can provide the right solution, through to thematically related trade fairs. This will create awareness of the particular topic among other interested parties. The selected projects will be supported from the formulation of the idea through to commissioning of the respective products. This process will be presented for all affected target groups in detail in an easily understandable way by means of short video clips. This social media format is published in the communication channels of every participant.
Last autumn, the Hirt-Gebhardt winery in Eltville am Rhein received in this respect six large umbrellas for covering the large outdoor terrace in cooperation with Bahama. The next project is now ready to start. “We found strong partners for our first two pilot projects,” said Sebastian Schmid, a member of the Board of Management of Messe Stuttgart. “We are therefore planning to implement and support one to two projects every year between two R+T trade fairs. “In future, manufacturers in each selected product category will be able to apply to us to take part in ‘R+T projects’. We will announce further information about this very soon.”
New project in Oberderdingen
As was the case with the first R+T project, the second project will again focus on the “Outdoor” product category. The project owner is the Kern winery in Oberderdingen, Baden-Württemberg. The winery was established in 1910 and is managed by the owner and winegrower Michael Kern in the fourth generation. There has also been a vintner restaurant right from the very beginning. “Ever since the conversion in 1990, the demand for different events such as conferences, weddings, etc. has increased constantly. In order to satisfy this demand, we would also like to use the area of our courtyard. We can therefore extend our restaurant and use it the whole year round in an ideal scenario,” said Michael Kern.
Sebastian Schmid added: “Even before the corona pandemic, there was high demand for sun shading systems for outdoor gastronomy. The pandemic has strengthened this effect enormously. Since people want to spend a longer period of time outdoors, an increasing number of restaurateurs are looking for large sun shading and weather protection solutions.”
Suitable partner from Germany
A suitable partner for the selected winery was quickly found: markilux, one of the leading German companies in the sun shading systems industry. The Emsdetten-based manufacturer has been involved in the sun shading and weather protection industry for more than 50 years. The company’s product portfolio extends from awnings and large sun shading systems through to services such as planning, 3D animation and visualisation which are supplied in the team : project department for the commercial segment. team : project at markilux primarily handles project business for hotels, restaurants and public bodies. “Due to a report in the magazine OUTDOOR. AMBIENTE. LIVING, winegrower Michael Kern expressly requested our markilux markant system. We were naturally delighted to fulfil this request and are looking forward to being part of R+T projects,” said Jan Kattenbeck, Internal Sales Director and Head of team : project. “Although the final result is often the sole focal point, the path or the different planning steps such as rough and detailed planning or 3D visualisation are often not shown. “We want to change this and make these steps transparent to our target group during R+T projects so that all potential customers know what they will obtain,” said Jan Kattenbeck. “The project was also totally ideal for our products. The local situation in Oberderdingen is not standard in any respect. Some challenges had to be overcome, e.g. a very uneven ground surface, unusual substance of the house front, etc. Overall, an area of more than 280 square metres had to be shaded in the courtyard with our markilux markant and pergola stretch systems. However, since our products can be individually adapted, we were able to use them in an ideal way, combine them perfectly with one another and were therefore able to achieve the best possible result together with the specialist partner Kehrbeck from Ettlingen.
