Distribution automation and improved revenue management of Gulf Diwaniya Hotel Management Co. W.L.L (GDHM) 20+ properties drive this strategic partnership.

“We are keen to focus on developing properties that are intuitive and reliable, working with our international partners to continuously improve their effectiveness and efficiency,” said Mr. Amr Farouk, Group General Manager of GDHM.

He added that STAAH is known to be an innovative company that is creating perfect solutions for accommodation operators in terms of channel management, booking engine, website development, e-commerce, gift voucher management and reputation management technology.

STAAH’s comprehensive distribution and revenue management solutions as well as high service standards are key for it being chosen as GDHM’s Global Business Partner.

Another driver for the integration has been Kingdom of Bahrain’s increased demand as a tourist destination.

Bahrain Tourism and Exhibitions Authority (BTEA) is pushing its tourism proposition aggressively, opening seven new offices worldwide in a bid to attract 15 million visitors by 2018. The country attracted 11.6 million visitors at the end of December 2015 according to CEIC data.

For hospitality operators the increased demand brings with it a need for global pricing intelligence, seamless distribution and reliability. GDHM will be using STAAH’s reliable, high-performing and user-friendly channel management and booking engine platforms to meet these needs.

“STAAH has demonstrated its ability to connect hoteliers from around the world,” said Tarun Joukani, Director of STAAH India Private Ltd. “Our growing network of properties – now at more than 4300 – is testament to our technology and team, both adept at addressing the complex and unique needs of hoteliers in any corner of the globe.”

“With Kingdom of Bahrain’s fast-tracked growth as a tourist destination, our technology provides GDHM the best opportunity to compete with the rest of the world in a highly dynamic and disruptive online distribution market.”

GDHM is the largest hospitality group in the Kingdom of Bahrain and a market leader in hospitality trends and service standards in the region. It has more than 20 hotels and apartments in key locations around the Kingdom of Bahrain and also one property in Florida (USA).

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