SIAL patron is Chef Mauro Colagreco with the theme “Own the Change”




SIAL (Global Food Marketplace) – coming to Paris Nord Villepinte from October 15 to 19, 2022 – is delighted to announce its patron for the 2022 edition, Chef Mauro Colagreco.

“Own the change,” a theme in keeping with Chef Mauro Colagreco’s values

Some things are meant to be, and the collaboration between Chef Mauro Colagreco and SIAL is one of those things.

The international trade fair, of which the 2022 theme is “Own the Change,” rallies the entire world food industry to support the changes that are shaping tomorrow’s food, guiding everyone into a collective movement in favor of progress.

The leader of a cookery trend without frontiers, Mauro Colagreco has created a type of cuisine using natural ingredients and following the phase of the moon, an almost philosophical approach.


In this era marked by transitions, reinventions, and social responsibility on a global scale, now more than ever SIAL Paris seeks to serve as a space for the encounters and debates that shape and inspire the food ecosystem around the major transformations that are taking place in the agrifood industry.

Despite, or perhaps because of, the pandemic and an uncertain future, our meals remain a vector for action in response to global issues. 63% of consumers believe that food is a space for citizen action, a way to choose what kind of world we wish to inhabit. 71% of consumers have changed their behavior over the past two years. Almost one third have already adopted radical changes in their behavior to become more responsible consumers


Four key trends are consolidating expectations, innovation, and out-of-home catering for the long-term; Health, more important than ever at mealtime; CSR is served; More enjoyment: quality and nutrition play their part and Digital technology at your service.

Value for money: this year’s big issue against a backdrop of rising inflation

Consumers are still as sensitive to pricing as ever, perhaps even more so, and the current inflationary context can only serve to consolidate this trend.

Economic pressures are drastically reframing what constitutes value for money, which is evolving into a more complex equation, less about quality and more about benefits. The growth achieved by the organic market over this same period, for example, is an excellent example of this phenomenon.

While consumers acknowledge that industry players are already taking action, the challenge now is to find a way to meet all of their expectations with a clear offering that is accessible to as many consumers as possible. Is the heralded return of low prices today’s central issue?

SIAL is a place to gather and discuss the agro-food industry, increasingly challenged by the very rapid changes that our society is undergoing in terms of expectations and consumption modes, and ever-more-demanding consumers who are taking a more active role in their food choices.

A source of inspiration for the world’s entire food community, SIAL is the place where synergies among various organizations fuse, forming a positive collective movement and providing all the keys to create tomorrow’s food.

At SIAL Paris, We are extremely proud to welcome Chef Mauro Colagreco as the spokesperson for this edition. The Chef and SIAL are both committed to the path to change together. This edition, more than ever will be centred around major challenges in keeping with structural and circumstantial challenges impacting the ecological transition and therefore the food transition, says Audrey Ashworth, Director of SIAL, Paris.