Messe Stuttgart and Industrial Fabrics Association International launch Sun Shading Expo North America in November, 2021

The organizers of R+T, the world’s leading trade show for roller shutters, doors and gates, and sun protection systems, will launch “Sun Shading Expo” in co-location with IFAI Expo. R+T has more than 50 years of expertise in the field of sun shading. The IFAI Expo is the leading North American trade show for premier industrial, specialty and advanced textiles, and therefore will increase its product scope by product groups like interior and exterior sun shading. The core of the new trade show is the focus on internal sun shading, as well as elements of external sun shading – more precisely the product groups roller shutters and accessories, external blinds, internal sun shading, insect protection, drives and control systems – as well as building automation and intelligent house systems.

Roland Bleinroth, CEO of Messe Stuttgart, stated: “In line with Messe Stuttgart’s internationalization strategy, we are strengthening our presence in the USA with the Sun Shading Expo. We have precisely defined the needs of the industry and are looking forward to creating perfect synergies for exhibitors and visitors together with IFAI. ”

Sebastian Schmid, Department Head at Messe Stuttgart and responsible for the strategic direction of R+T in Stuttgart, adds: “After intensive market talks over the last two years, and with the backing of key players from the R+T industry in the USA, we are excited to launch Sun Shading Expo in the North American market. ”

The IFAI Expo has been organized by the Industrial Fabrics Association International (IFAI) since 1912 and is a leading association for specialty fabrics, intelligent fabrics and sun and weather protection systems. Steve Schiffman, President and CEO of IFAI, stated on the collaboration with R+T: “We are delighted to co-locate with Messe Stuttgart’s new Sun Shading Expo North America,” says Steve Schiffman, President and CEO of IFAI, “We are always striving to improve the experience for all participants, and this will also provide the opportunity to enhance the overall value for our members, attendees and exhibitors. As IFAI Expo enters the next 100 years beginning in 2021, this is a great step into the future and IFAI will continue as the flagship trade show for textile industry professionals to buy, sell, network and learn.”

Messe Stuttgart Inc., the North American based subsidiary of Messe Stuttgart, will be responsible for managing the Sun Shading Expo. The experienced trade show team managed by Dirk Ebener, who led the project launch from the start, will work closely with the Stuttgart

R+T team. The already existing R+T trade show network will provide important synergies and expertise in the entire launch of the fair.

The annual trade show will take place for the first time from November 2 to 4, 2021 in Nashville, Tennessee and at the same time as IFAI EXPO. The launch expands the worldwide competence network of the R+T trade shows, including the trade shows R+T in Stuttgart, R+T Asia, R+T Turkey, R+T South America and the new cooperation APA Expo by R+T in Spain.

Companies interested in exhibiting or attending the Sun Shading Expo should request information by contacting Dirk Ebener, Messe Stuttgart, Inc. at (770) 727-0406 or sending an email to