Fashion Hong Kong Showroom to Facilitate Business

Organised by the Hong Kong Trade Development Council (HKTDC), three leading Hong Kong fashion designer labels will take part in New York Fashion Week February 2018, showcasing Hong Kong’s fashion creativity to industry elites and style influencers from the United States and around the world.

The HKTDC will stage a Fashion Hong Kong runway show at New York Fashion Week (at 12pm EST on 9 February). Designer Harrison Wong (Brand: HARRISON WONG), who returns to the show for the third consecutive year, will join Annette Chan (Brand: ANVEGLOSA) and design duo Yi Chan and Lary Cheung (Brand: HEAVEN PLEASE+) to launch their Fall/Winter 2018 collections. An after-show party will be held for the designers to network with industry players.

– Professional B2B Showroom to Facilitate Business

To further promote Hong Kong fashion brands and foster exchange and collaboration between Hong Kong designers and overseas buyers, the HKTDC will launch the Fashion Hong Kong Showroom at Showroom Seven, a professional B2B showroom during New York Fashion Week from 7-20 February. In addition to the three runway designer labels, 13 other budding Hong Kong fashion brands: a o g p, BIG HORN, Ejj Jewellery, FAVEbyKennyLi, FREQUENT FLYER, Heritage ReFashioned, LAByrinth, L’impression du temps, LOOM LOOP, MASE, NICI HARMONIC, niin and SHOKAY, will be showcased. Both Heritage ReFashioned and LOOM LOOP feature eco-fashion, with the former transforming upcycled vintage textile into sustainable fashion clutches; while the latter incorporates Canton silk, a traditional fabric that uses natural dyeing techniques.

– Holistic Promotion Campaign

Fashion Hong Kong has partnered with Klook, a Hong Kong travel start-up, to introduce Hong Kong’s unique fashion design to lifestyle travellers worldwide. Fashion Hong Kong will also collaborate with local digital start-up VirtualCyte, to produce the first 360-degree video production on Hong Kong designers at New York Fashion Week. In addition,, which is regarded as the insiders’ guide to international fashion weeks, has launched a Hong Kong section to promote emerging Hong Kong fashion designers and HKTDC fashion events.

– Designer Key Chow represents Hong Kong at Asia Fashion Collection

Another Hong Kong fashion designer, Key Chow, will participate in New York Fashion Week with Asia Fashion Collection (AFC), an incubation project produced and supported by Vantan and PARCO. As the 17/18 Hong Kong representative, Key Chow will showcase his latest Fall/Winter 2018 collection with AFC on 10 February alongside other promising Asian designers.

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